Jürgen Herold, Germany

Question 1: In what way does your design reflect your character?
It reflects what I have been told by the People who teached me to be a florist, from my apprenticeship to the present day. It shows the viewer how, in my understanding, a technique servs the flower and in the same time is design itself.

Question 2: Which techniques did you use and why? And how much time did the preparations cost?
I tried to have a concept, not only for each piece singularly, but also for the expo booth in total. Knoting is the central technique, idea and basis for all three conceptional pieces in my booth. I have been preparing constantly since march for the realization of this.

Question 3: What does Freedom mean to you in your personal and work live?
I have been free to choose what I want to do with my life. My father has not been that Lucky. So I guess that is why he let me decide freely. I cherish this.

Фотографии предоставлены компанией  Flowerweb

Профессиональное международное издание о стиле жизни и тенденциях моды во флористике.