The very first Vogue Living in the Netherlands has launched international. With a Vogue Flower Market in the fashionable Corso Como café in Milan during the interior and design fair Salone del Mobile the first Vogue Living was unveiled.
In the Netherlands, the Vogue Living launch was celebrated with press and invited guests during a Vogue Housewarming. Outside guest heard the tunes of the DJ already and once inside they were welcomed by flowers in Vogue’s Flower Shop. On Wednesday, April 20th, Vogue opened a Pop-Up Flower Shop for one day in X Bank in Amsterdam.
The flowers for the festive occasions in Milan and Amsterdam were selected by LM Flower Fashion in collaboration with Vogue. The ‘Vogue roses’ by Meijer Roses, a selection of flowers by Marginpar, Magnolia blossom of My-Blush, Hydrangeas by Vollering, peonies by My-Peony, chrysanthemums of Zentoo, Cymbidium by HVS Orchid, Phalaenopsis plants of Sion, Vanda plants by Anco pure Vanda and green plants by Vireo Plants were styled during the launch in Milan and Amsterdam.
«Personal interiors with a fashion feel. Because that is Vogue and that is what we want to show you, never fashion and living were retracted so close together,»said Karin Swerink, editor in chief of Vogue Living. The magazine features the New York apartment of supermodel Helena Christensen, the Paris dream home of Rosemary White and James Bond house of Nekkele Strings in Amsterdam. And many inspiring pages to keep, for you never know. This combined with beautiful interviews and private moments at home. Bella Hay in bath, at home with Nikkie Plessen, Jasper Krabbe in his studio and Sergio Herman in his Belgium home in Knokke. And of course all the latest interior and shopping trends are featured in Vogue Living, composed a new wardrobe.
Altogether Vogue Living is wonderful inspiration!
«Flowers play a large role in my life. They brighten up literally every moment and every event. The Vogue parties are also popular for its many fragrant roses, aka Vogue roses. I want the biggest, most beautiful and fragrant roses that can be found in the country. We can not have an occasion without the roses collection of Meijer Roses», the inspiring words of Karin Swerink on a page in Vogue Living filled with images of the ‘Vogue roses’ Meijer Roses.
During the launch of Vogue Netherlands in March 2012 the Meijer Roses Avalanche collection was selected and styled by LM Flower Fashion as a fashionable rose that formed the ‘Vogue’ letters, blooming with roses on the canal in Amsterdam. This has become an iconic image. Meijer Roses is the modern rose nursery that is specialized in the growing of the large-flowered rose and bred successfully the white Avalanche, the soft pink Sweet Avalanche and champagne-colored Pearl Avalanche. The combination of these three most beautiful Avalanche roses were in Vogue in recent years occasions. The ‘Vogue roses’ were styled as a symbol of the Romantic Revolution campaign, photo shoots, Vogue Queens Ball, the Vogue Fashion’s Night Out editions and now during the launch of Vogue Living.
In this edition of Vogue Living the Meijer ‘Vogue’ Roses are featured and LM Flower Fashion together with Vogue also selected Vanique No.3 gift box of Anco pure Vanda, Phalaenopsis Top Model Collection of Sion and the book Visionary Floral Art and Design’ by flower rockstar Jeff Leatham.
Vogue Flower Shop
The very first Vogue Living in the Netherlands has launched international. With a Vogue Flower Market in the fashionable Corso Como café in Milan during interior and design fair Salone del Mobile the first Vogue Living was unveiled. Inspiring people behind the Italian fashion houses Gucci and Dolce & Gabanna but also Vogue Italia and Vogue Australia were surprised with Dutch flowers.
In the Netherlands, the Vogue Living launch was celebrated with the press and invitees at a Vogue Housewarming in the showroom of EginStill. Outside guests heard the tunes of DJ Sunny already and once inside they were welcomed in Vogue’s Flower Shop. With this colorful Spring season scene in the background the Vogue Living interior was loved by everyone, even well known Dutch interior designer Jan des Bouvrie: «This is now how to receive people: with a white space full of colorful flowers». In the middle of the room there was a huge table was styled for lunch that afternoon in
intimate companionship, as it were a table at a wedding, decorated with flowers.
On Wednesday, April 20, Vogue opened a one day Vogue Pop-Up Flower Shop at design store X Bank in Amsterdam. When customers were buying a Vogue Living they recieved a bunch of flowers ‘wrapped in custom made vogue paper’ as a gift! A huge success with moments when there was a row of Vogue fans in front of the store.
The flowers for the festive occasions for Vogue Living in Milan and Amsterdam were selected by LM Flower Fashion in collaboration with Vogue. The ‘Vogue roses’ by Meijer Roses, a selection of flowers by Marginpar, Magnolia blossom of My-Blush, Hydrangea by Vollering, peonies by My-Peony, chrysanthemums of Zentoo, Cymbidium by HVS Orchids, Phalaenopsis plants of Sion and Vanda plants by Anco pure Vanda were styled for the launch in Milan and Amsterdam. For the Vogue Housewarming in Amsterdam green ‘Green is All’ plants by Vireo Plants were styled.